Cristina joined &Barr as a media planner having moved from Miami, where she worked for Matrix2 Advertising for more than eight years. As media planner, Cristina manages the research, planning and placement of selected media campaigns. She is a media planning guru in the travel industry, having taken the lead for media of multiple hotels, resorts and tourism bureaus.
Cristina is a keen negotiator and is well known by many of the local media. She strives to remain in constant communication with local, national and international media to develop new partnerships and approaches for our clients. Her experience and knowledge of new media technologies, including digital as well as traditional buys, has been an incredible asset to clients. Cristina is a proud graduate of Florida International University with a Bachelor of Arts in Public Relations.